TOP 4 Traits Every Online Marketer MUST Have to Succeed | Overcoming Obstacles
In today’s Internet marketing world there is an extensive learning curve to conquer, in order to maximize your success.
Whether you are a network marketer with the desire to represent your award-winning network marketing company, or you own the highest of quality bakery, your challenges will be NO different.
How to Overcome Marketing Obstacles that Can Prevent Your Business from Success
1. YOU Must – Know Your Target Audience
Know the people that you need to be talking to. You will find yourself spinning your wheels and wasting large amounts of money on advertising, targeting the wrong market.
Understand the way the mind thinks about solving a person’s problem… take in the following quote as an example:
“Nobody who bought a drill actually wanted a drill, they wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!” ~ Perry Marshall
Understanding the needs of your audience will help guide you to a proper solution. Knowing this will help your business grow 10-fold.
“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” ~ Peter F. Drucker
You will need to do research to find your target market that is in need of what you have to offer before you can solve their problem.
With the online tools available, whether through Social Networking sites or a Google search for your niche market, finding information and making connections is easier than ever.
Which Brings US to #2…
2. YOU Must – Know How to Speak to Your Target Audience
Amateurs sell products and push them on people. Professional Network Marketers offer solutions and expertise. No one likes to be sold. You, me and the rest of the world DO NOT like to be sold anything, unless it is our idea to buy.
Ultimately, this is a people business… the more you learn about people, the more successful you will be.
If you approach your Internet marketing business as a way of helping people rather than playing salesperson, pushing your “better than gold” product, your business will flourish.
Focus on the person and how you can help solve the issues he or she is facing. If you are speaking in person, by phone or Internet, pay attention to what is going on in their lives.
NOTE: For MORE on this subject follow the link: How to Invite Prospects into Your Home-Based Small Business.
People will do almost anything to avoid pain or discomfort. If you expose it and offer a solution, the person is genetically coded to attain that solution.
Because people are looking for answers, it doesn’t matter what you are selling, offering the solution to their problem with your product or service will make for a happy customer.
3. YOU Must – Gain Trust from People
People don’t join a business – they join YOU! Position yourself as a leader.
“People are so hungry for leadership, they will literally give their lives to quench their thirst.” ~ Mike Dillard
People purchase from those they know, like and trust…
People join your business for two reasons: #1 – they believe you are a leader that can help them get what they want. #2 – you have a system in place they feel they can benefit from.
SO, how do you gain the trust as a leader from potential prospects?
By giving them value and offering solutions to their problems with no expectations in return. You will need to offer useful information that educates a person on how to be successful as a home business owner.
It may sound strange to some, but the more value you give, the more you will receive in return. The Network Marketing Professional serves other people without want.
4. YOU Must – Know How To Inspire Your Team
One of the first things done when joining many home-based business opportunities is to sit down with your new team member and have them write down their “WHY” followed by a list of 50 to 100 names of everybody they know.
This action alone will help you know what is driving the person’s desire to succeed.
It is also good to know their fears and weaknesses… the dreaded phone call that causes them to go into a cold sweat, the fear of public speaking, etc.
There are many fears that hold people back from success and facing them head on and conquering them will help the person have a thriving business. This is where you as their leader comes in, knowing how to help them adapt and overcome their phobia’s.
This is a time-proven method for fast results in many home-based businesses because, as a leader, you will be able to help the person overcome road blocks that they will likely encounter along the way.
Having a clear goal with your down-line and a reasonable approach to achieving it, is a big plus.
As the leader of inspiring your team, the people need to have a clear focus on their goals of achievement from point A to point B and believe in themselves, that it is possible.
You being a product of the product is another inspiration to your downline. Having a healthy enthusiasm for the product or service you represent will rub off onto your team.
It’s a good thing when your downline see’s you put your money where your mouth is, so to speak. If you believe in your product or service, you better be using it yourself. You as the leader have the power to inspire others by your actions.
“Example is not the main thing in influencing others. It is the only thing.” ~ Albert Einstein
Closing Comments About the TOP 4 Traits Every Online Marketer MUST Have to Succeed
- Understanding the needs of your audience will help you discover how to best help your prospect with your opportunity.
- Knowing how to speak to your audience requires you to offer solutions and expertise free of charge.
- “People don’t join a business – they join YOU!” speaks the need to build a brand around YOU, not your business.
- Knowing how to inspire, teach and educate your team will position you as the expert, their leader.
Did YOU Know that There ARE 8 Steps to the Professional Marketing Invitation?
Follow the Link to find the Best Kept Secret in the Network Marketing Invitation Process – Secret Formula Revealed!