How to Increase Customer Loyalty and Keep Them Coming Back
One of the biggest challenges for any business is the retention capability. The ability to keep your clients coming back to your premises involves more than just stocking the right items on the shelves this; everyone can do.
Most customers slip due to the nitty gritty details that business owners leave unattended to whether it is in the workplace or online. It is at this point that you realize that the customer is king. Here are few ideas on how to increase customer loyalty and keep them coming back.
Stock What They Miss at the Store
A client that comes back to the store more than one time just to find that you have not stocked the items they missed the first time will move to the next store. This shows the customer that you are not keen to meet needs. This is of course if the items are in your line of work.
Most clients will not only inquire about items they do not find on the shelves but also follow up by asking whether the same will be available. Ensure that you give an answer that you can take responsibility for. Assuming that the clients will not follow up by coming on the said date will be a huge mistake. Keeping them in the loop about the availability of the said items also proves to them that you care about their needs.
Freebies and Giveaways
Freebies go a long way to draw in crowds that will stay loyal. Freebies are given as an appreciation to your clients for being loyal. You can do this by specializing on a single item. There is a store that made it its duty to offer a free fruit to every child that walks through its doors as the parents are shopping. The ploy was to promote healthy eating, but this also kept the parents coming back to the same store.
Proper Customer Relations
The way your workers talk to your clients will determine whether your customers will keep coming back. It is for this reason that you need well-trained staff that will not only please the customers but enjoy the work they do. Clients will be mostly attracted and even tip staff members that are nice to them. The team members need to be patient enough to help the client while being assertive enough to make sales.
Take Responsibility for Mishaps
You finally need to take responsibility for any accidents during the running of business. Damaged goods, as well as misplaced orders, need to be dealt with. Ensure that you do this politely while explaining it to the client no matter how disappointed and angry they are.
About the Author (Author Profile)Heidi Kim is a professional business consultant and legal researcher focusing on business laws. She is passionate in helping those who have any queries regarding business laws and how these may affect their respective businesses. Follow her on Twitter @gehreslawatty
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