How To Use Hashtags To Grow Your Small Business [Infographic]
They are being seen almost everywhere — those little Tic-Tac-Toe looking grid patterns, known as Hashtags. These hashtags that are included in a word or phrase, then usually found at the end of a Twitter update, Google+, Facebook or Pinterest post, are blanketing the social media networks.
What is a #Hashtag?
By definition, a hashtag is a specific word or keyword phrase with a “#” placed in beginning of the wording.
This short phrase will tag your post with a keyword phrase like #SocialMedia or #NetworkMarketing which will put your update in a category with other similar posts.
In social media, the #hashtag is one of the most powerful tools to include in your social media marketing arsenal.
Hashtags are being widely used, to include TV. American Idol has found its way with the use of the Hashtag to encourage viewers to comment on their program updates.
Currently, Twitter, Instagram, Pinterest, Facebook and Google+ all support hashtags.
How YOU Can Use the ‘Power of the Hashtag’ to Boost Your Business
The hashtag, which was created and first used by Twitter, is a simple and effective way to instantly link and organize social media posts to a group of others about the same topic.
Using a #Hashtag, within your Twitter or any other social media post, will also update, in real time, a group of like-minded individuals on your topic.
For any small business, the #hashtag can represent a social media strategy, which can help drive your brand recognition, boost the reach of your advertising campaign and positively impact your customer loyalty.
Understanding the Hashtag Basics
Use the #hashtag symbol (#) at the beginning of a relevant keyword or phrase, of Tweets or any other social media platform post, to categorize your update enabling it to be found in a search.
You can place the #hashtag word or phrase anywhere within the post – the beginning, middle or end.
The Best Practices of the Hashtag
#Don’t #spam #with #hashtags!
Twitter recommends the use of no more than two #hashtags per tweet… following suit within other social media networks would be a good practice.
Besides being annoying and cheezy; using too many hashtags will devalue the strength of the hashtag itselft, making each one more meaningless than the last.
It can also cause you to lose followers and cheapen your brand’s social media reputation.
Develop Your Brand Under One Single Hashtag
If you want to really stand out, you can create a hashtag specific to your business. Make sure to market your brand hashtag within your social media posts. And, be sure to follow your own brand hashtag to see what others are sharing or saying about you.
Closing Comments About Using Hashtags to Grow Your Business
Implementing hashtags into your daily social media routine is just smart business.
Many business owners use these hashtags every day to search for related topics within their own industry, so having your post or status update hashtagged with a topically related keyword or phrase can gain you greater exposure.
For Additional Uses of the Hashtag…
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