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Top 10 Effective and Indispensable SEO Content Writing Tips for Small Business!

Top 10 Effective and Indispensable SEO Content Writing Tips for Small Business!

Content Writing Is As Much Of An Art Form As It Is A Skill!

BUT… that doesn’t mean that you can’t write robust, information-packed content that will help you improve your blog or website’s ranking with Google and other major search engines.

There are some basic fundamentals which you can implement in your website content, blog post or articles that can help you improve your search-engine rankings, increase your website traffic and generate more leads.

Here are 10 Principle Element SEO Content Writing Tips that Will Help!

1.)  Writing Effective Headlines:

The headlines to the articles you write are crucial… you have less than 10 seconds to attract the user’s attention.

Your headline is around “90 percent of the reason anyone will read your ad copy,” so make sure your title is relevant to the content, and will interest the reader enough to pull them in immediately, while clearly explaining the content.

TIP: Placing your keyword phrase within your headline is a strong SEO Tactic.

Headlines can be intriguing, inspiring, or controversial. They can make a bold claim or promise, arouse curiosity, or deliver important news. However they are written, what really matters is what your visitors do next.

If they turn and run, your headline has failed. But if they remain on your site to get more information, your headline is a success.

Related Article: How to Generate Powerful Headlines Guaranteed to Arrest Attention and Arouse Curiosity

2.)  Content is King:

Content is King

On the Web, content is king and always will be. The Internet is the super-highway for any information you seek, whether you need the address to a restaurant or a new pair of shoes.

No matter what material you write, it has the likely chance to reach a large audience and may benefit your purpose.  If you want to increase your websites traffic, then you need to write compelling content to satisfy your readers.

You can choose to write your content in one paragraph, or better yet, arrange your paragraphs using headings which will help your page’s structure and keep your paragraphs organized to stand out from one another.

Remember, online readers have a tendency to scan, not read, so breaking your most important topics into Headings or separate bullet points along with short, punchy paragraphs can help your readers.

Whether you are writing information for an article, blog or website, it needs to have well-written content about engaging topics that will most likely be linked to, and shared by other readers… it will also increase your PageRank as well.

Related Article: How to Create Irresistible Magnetic Blog Posts | 10 Secrets Revealed

3.)  Content Writing Length:

There are many opinions out there about the length of content that search engines like. I don’t believe that there is any magical number, but I personally believe that the ideal length would be anywhere from 400 to 1200 words.

As long as your content is quality and you get your word across for the topic that you are writing about, the length should be of little consequence.

Website content writing for submissions to article directory sites such as EzineArticles.com will suggest an article length of 400-750 words, as it is said in their Editorial Guidelines. It is also a good idea to sprinkle a few variations of your keywords in your content for every 50 to 100 words of writing.

4.)  Stay on Topic and Get to the Point:

It is easy to begin writing off topic, drifting on to a subject that is unrelated to the message you are trying convey.  “Even if your topic is worthy of a 400 page book, as a writer for the web, you need to keep it short and to the point.”

You need to keep in mind that you are writing as a public figure or a business owner, not writing to your personal blog! 

There is nothing wrong with adding some personality to your writing, but your main focus should be the message you are trying to send to your readers.  While the objective of your website may be to make sales, a website visitor is usually searching for information.

If you provide content that is interesting and educational to the reader, your visitor will spend more time on your site, increasing the chances for them to click on the area that generates income.

5.)  Use of Keywords in Content:

Keywords play an important role in the search engine optimizing of your site to include keyword variations and placement. It’s unfortunate that some writers cram their articles with too many keywords.

Google and other major search engines will penalize you for using too many of them. It is called Keyword Stuffing; it also looks unprofessional when your repeated keywords start running together.

Your SEO efforts can include semantic relevant keyword phrases, which are thematically connected words to your main topic keyword phrase; you can place some of these words within your content, as long as it reads natural and makes sense.

Your efforts should include Keyword Stemming to gain additional uses of the main keyword phrase, using standard Keyword synonyms to help create a more natural flow to your content, along with the Long Tailed Keyword Phrases to help you target what your Internet searchers are looking for.

6.) Your Author Bio:

Whether you are writing an article to submit to one of the online directories, for your website or blog or a guest post, you will have the opportunity to add your biographical information within the Author Bio box.

Adding information about yourself can be great for your image as a public figure, and another chance for optimizing your site.  Be sure to throw a keyword phrase in your biography if given the chance.

7.) The Headings Tag Hierarchical:

When you write content, be sure to use the appropriate tags!  Using the proper header tags to structure your content will show Google and other search engines that your content is well-structured and professionally written leading to a higher ranking.

You will want to sprinkle a healthy serving of extra headlines throughout your pages. These subheadings will act as a powerful, interest-fueling message designed to keep prospects actively involved and excited about what’s in store for them.

Employ these sub-headers at every opportunity and infuse them with the same kind of appeal you’d pack into any important headline. Begin every text-box, sign-up form, testimonial, or table with a headline of its own.

Use the H1 tag for main heading and the H2 tag for subheadings which is usually descriptive for the main heading tag… these tags determine the levels of importance for your content (follow the link above for a better explanation).

Be sure to include keywords or keyword phrases, as describe in #5 above, within all the heading tags you use, if possible.

8.) Using Meta Tag Descriptions:

Make sure the content that you write for your website or blog has a Meta Tag Description.  Even though the meta description tags are not important to search engine rankings, they are extremely important in gaining user click-through from the search engine result pages (SERPs).

Most search engines will only allow the maximum of 160 characters for your description, so be sure to keep it short, and to the point.

If you happen to use WordPress for your website or blog, you can get a plug-in called ‘All in One SEO Pack’ which will allow you to fill in the Title and Description tag information, plus Keywords information, if you choose, right to your post with ease.

A great tool to check to see if you’ve fallen with-in the guidelines for your title tag, description tag and keywords tag would be to use the Meta Analyzer Tool.

9.) Write Genuine Content:

You must write fresh content… search engines can punish a site that writes duplicate information that already exists online.  Don’t find yourself copying someone’s content then passing it off as your own just to meet a deadline.

10.) Images for your Content:

We humans are of a visual nature… having eye-catching images that are relevant to the content that you are writing about will grab the reader’s attention.  You can use DreamsTime.com/free-photos to start a search and find the image that is free of copyright infringement.

Suggested Reading: Top 8 Characteristics of a Healthy Blog [Website] – Quality Control Checklist!
What SEO or Content Writing Tips Can You Add to this Article? Comment Below!
TO YOUR SUCCESS,
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Category: Blogging Tips, Content Writing, SEO

Comments (100)

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  1. karthikala says:

    Really amazing explanation,I have already bookmarked this page to create a blog for Seo which is more useful to develop my technical skills quickly.

  2. Hi Buddy..
    Wow!!
    What a wonderful article you have shared with us..This article works to me as like a bible for new web content writer.A Quality content is always given high value by people and Google both. I used to write thousands of word on my web page but could find any significant amount of visitors, after reading this article i have decided to wash my brain again and it works superb.Reading this article makes me feel I know nothing about content writing. I will follow the steps shared in this article. Thanks so much You are a great writer. I will look forward for more information from you.
    Have a nice day ahead.
    Regards:
    Diane F. Cassity

  3. Angela says:

    Great tips and guidelines.

  4. Excellent tips John, this will help me to improve my seo content writing… Thank you John!
    Madeline Barchelor recently posted…Internet Marketing Benefits for Business OwnersMy Profile

    • John Engle says:

      Hey Madeline,

      It looks like your website offers SEO… I’m glad you found some of my information helpful. I actually have a background in SEO, yet it has been years and the algorithm is constantly changing.

      I also noticed that you use ElegantThemes, I.E. the Divi theme for your site. I built a site using this theme, it is great.

      Thank You for stopping by and taking the time to comment.

      John Engle

  5. Great information! Using a keyword Meta tag will assist your site in getting properly to categorized in the web directories of certain niche businesses.

  6. Kevin Young says:

    Awesome Share! Really Informative!!

    It is truly said that content is king, actually it plays a significant role in getting lots of organic traffic to your website. A Quality content is always given high value by people and Google both. Do consider it always.

  7. Moses Nueman says:

    Hi,
    Great share for SEO article writers. You have explained the prominent secrets in a very impressive manner. Thanks a lot for sharing such extremely valuable information with us.

  8. John says:

    Indeed a great post about writing tips.

    I believe that writing quality is just like an addiction. If we have the qualities to write awesome content then our readers can easily get addicted to our content.

    All we need is to improve our writing style.

    I have seen most of the people don’t care about their writing style and just keep writing heavy heavy paragraphs. Instead of writing heavy paragraphs, they should understand that It can scare any reader before reading the 1st line of the paragraph.

    According to me, We should always write short and to the point paragraphs. Short paragraphs can easily attract readers and can encourage them to read the complete article.

    You have written such an awesome article. Thanks for sharing it with us. 😀

  9. Mohammad Umair says:

    John I would like to add my two cents here.

    The content should have links to other related content on the site. This is another feature that will greatly enhance user experience and benefit the website in long run.

  10. Thanks for the very informative post.

  11. kranthi says:

    As you said, giving straight forward answers to the viewers is really nice point rather than giving in depth content in any article.

    • John Engle says:

      Excellent comment Kranthi,

      Getting straight to the point is what usually works best in this fast-paced world… people are looking for answers and they don’t want to be bored to death with a bunch of fluff wording.

      Thank You for your comment…

      John Engle

  12. John Engle, What an informative post, thanks! Joe Bloggs

  13. Hey

    Great SEO tips! Starting out with a heavy focus on SEO I’ve noticed that other social media specialists forget to do is do their keyword research. Not only that but they don’t have a strong understanding of where those key terms should be placed within the coding of their site!

    Thanks so much for sharing!

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