Social Media Marketing Outsourcing – Is it a Disaster Waiting to Happen?
Do you lie awake at night panicking about whether you have spent enough time on Facebook today? Maybe you have the opposite problem and go to bed feeling like all you accomplished was to find out what’s going on with your friend’s dog’s licking problem, explored and pinned some pretty decorating ideas to Pinterest, or scanned the Twitter streams of your favorite celebrities. The business side of social seemed to get lost among all the other distractions, while the real work of your business suffers.
The time commitment needed to incorporate social media into the rest of your business activities can seem insurmoutable at times. Wouldn’t it be great to get some help with it? However, with social media marketing, outsourcing some of your tasks could be either a welcome relief or a disaster waiting to happen.
If you’re hiring a social media marketing firm to handle this side of your business, talk to them first to find out their approach. You’ll want to make sure that they’re not going to make mistakes that can harm your online reputation.
Here are 3 of the biggest blunders to look out for:
1. Buying friends and followers
It’s become a common practice among many SEO and social media consultants to buy “likes” and “followers” from places like Fiverr in order to quickly build up the image of an active social profile. This is a big mistake.
It may look at first as if your outsourcer is doing a great job, until you look more closely at your following. Often these purchased friends are either spam accounts set up for the purpose, or friends of their friends who have no interest in your business at all. These types of followers won’t do anything for your marketing needs.
2. Not engaging in conversation with customers
The whole point of social media is to be social. If your outsourcing firm isn’t engaging in interactions with customers on a daily basis, you’ll look more like a wallflower than a thriving place to visit. Your outsourcing team should have a clear schedule for engaging followers with compelling content, preferably things that could go viral.
3. Being negative, rude or defensive
It goes without saying that politeness and tact are important in all social media interactions with customers. Unless your brand is all about being a jerk, then your social media outsourcers need to follow your company values to the letter. You’ll get some indication of how they interact on social media by looking at their own social profiles and the conversations they have. Most people find it difficult to truly separate their personal style with a forced persona.
The biggest mistake businesses make when engaging in social media marketing is outsourcing without clear guidelines and strategies. Social media consultants should be presenting you with a proposal that outlines exactly what services they provide. However, you need to be proactive about communicating your values and standards around interacting with your customers.
Category: Social Media