How to Choose a WordPress Theme for your Website – the Right Way

It has always been a tough decision to choose the right WordPress theme for your website. If you are one of those who finds it confusing or frustrating to filter out the best theme for your business WordPress website, well you are not alone. I was just like you. Here is the checklist I have created to filter out the best theme with less frustration. Let’s solve your question in a fast and easy way.

I have faced this situation when I need to pick the best theme for my website, I surf through hundreds of theme templates, and to be very frank as the number grows the confusion and frustration grow. Here are the six points to choose WordPress theme for your website.

1. Check the overall layout
2. Check above the fold design
3. Product/Services page
4. Portfolio page
5. Mobile friendliness
6. Colors & typography

Check the Overall Layout:

We all know the best-looking layout is the right one to go with, but how to choose the best layout?

Take a look at the Home page design. Why look at the home page? If you have google analytics set up for your existing website and you ever looked at the statistics, you would find that the Home page is the most visited page in your entire website.

Make sure the template you are looking offers a decent variation for home page design. Pick a layout that has a decent mix of image and text content. The visuals offer a good visual experience and text clarify the stuff. A win-win situation both in user’s and search engine’s context.

Please make sure you don’t pick the image heavy template, generally, the theme you purchase would not contain the images that you have seen in the demo. And if you don’t have much time finding the right images for the template, the outcome wouldn’t be the one you ever expected.

Above the Fold Design:

Above the fold contents are the website contents that you see on screen without moving the scrollbar. Or in general, words what users see without performing any action when a website gets loaded is known as above the fold content.

It’s the most valuable real-estate of your website. This section should be used to showcase your most valuable services/projects that you are sure would help you drive conversions. Above the fold plays the vital role in bringing engagement, reducing bounce ratio and improving conversion of your website.

Make sure the template you are watching has the best above the fold design. The design should match your business domain. It should be capable of housing all of your desired services or products.

If you want a quick summary, choose a WordPress template that offers at least one image slider and three/four service/product display under the image slider. All these should be visible without page scroll. That the template to consider.

Product/Service Pages:

Let us assume that you have applied above two filters and have some templates that fit in those parameters. The very next important thing comes in place is the produce/service page design.

Let’s assume that a visitor liked your home page, read a short summary of your products/services. Now he is interested with one of your services. He opens the service/product page, this is the main page to educate your potential customer and convert that visitor into a buying customer.

What you need to make sure that the template has a good mixture of images and text on service/product page.