How to Improve SEO of your WordPress Website!
Getting better ranking on Google and other search engine platforms are the ultimate goals of all WordPress site owners. No matter what size or type of website you are running, make sure that you focus on implementing best SEO practices that can convert your efforts into increased web traffic, higher conversions and improved sales.
Since the WordPress boasts over 21 % of market share all around the world, it becomes essential for you to keep yourself ahead of all. You can achieve this by optimizing your WordPress site for popular search engines (such as Google, Yahoo, and Bing).
Creating unique and quality content is just the beginning of a good SEO practice. If you want to generate better results, you need to concentrate on other aspects of your site (both on-page and off page optimization).
Today, search engine algorithms not only consider the relevancy of keyword phrases and meta data, but also evaluate the other key facts and figures, such as how many visitors visit your site daily, how long they stay, pages viewed, broken links, bounce rate, inbound and outbound links, while determining the ranking of a site.
Below are some key tips that will improve the SEO of your WordPress site and help you get higher ranking on SERPs.
1. Approach Keywords properly
Without doing a proper keyword research, you won’t be able to get visibility on the multiple search engine platforms. It is one of the crucial parts of a successful SEO. Keyword research not only sets the platform for a result-oriented SEO campaign but also helps you boost the user engagement of your site.
Make sure that you research highly searchable keyword phrases that are relevant to your business or website – this will help you get better visibility on the web.
In fact, you can look for a set of phrases that are used by searches but are less competitive in terms of a total number of search results. This will help you get a better ranking on SERPs.
2. Bring originality and quality into your content
Create unique, quality, and valuable content (be it a blog post, article, image, video or forum) to convert your web visitors into potential customers and subscribers. Since the search engines prefer the quality and relevancy of content while evaluating the site’s ranking, make sure you dwell more into your website content.
Provide your visitors valuable and informative content so that they will stay longer on your site and explore more content – this automatically increases the conversion rate of your WordPress site.
Apart from this, make sure you add the main keyword to your blog posts and articles (consider the relevancy) if you want to improve your online visibility.
3. Edit your permalink structures
Permalink structures play a vital role when it comes to ranking a site on search engine result pages. They help people know what content lies within that particular URL link. A permalink structure should be simple, clear and relevant to your content.
Unfortunately, WordPress, by default, generates complex and difficult to read URL links, something like this: http://mywebsite.com/?p=879
The URL mentioned above won’t help people to discover what type of content the link contains. For that, you need to use simple, clear, and readable links- this will give your visitors a better idea of what they are clicking on. For that you need to edit your default permalink structure something like this: http://mywebsite.com//Productpages
This type of permalink structure increase visibility in front of both the search engines and your potential visitors. Also, add a relevant keyword to your URL structure if you want to get better SEO ranking.
4. Don’t forget to optimize your images
High-quality images can help you convert your targeted web audiences. They improve the readability and visibility of your WordPress among web visitors. But using too large image files could slow down the speed of your site – which in not at all good for SEO.
To boost the performance of your site, make sure you optimize the file sizes of your images using WP Smush plugin. Apart from this, you can also tweak the file name, alt tag, title, and description of images by embedding a relevant keyword phrase to it. This will make your images more SEO-friendly, which in turn boosts your visibility.
5. Create unique and engaging titles
Improve your CTR (Click Through Rate) by creating unique, engaging and SEO friendly titles. Usually, a web visitor clicks through a web page if he/ she finds a captivating title. So, don’t forget to create an appealing title for each of your web pages and posts.
To customize your title, you need to navigate to the Settings page > General > Site Title text field. Here, you need to submit the name of your site. After that, you can cross-check whether your page and post titles are relevant to your content or not. If not, then you can edit it and make it more informative and appealing.
6. Submit a robust XML sitemap
An XML sitemap file contains all the URLs of your website. It helps search engine bots to read, index and crawl your content/site on the top of their search engine result pages with ease. So, ensure that you create an XML sitemap to Google and other search engine bots if you want to generate better SEO ranking and improve your lead generation.
Once you have created your sitemap, make sure you register it with Google Webmaster Tools to make it easy for search engine spiders to crawl and index all the existing and updated web pages of your site.
Optimizing a WordPress site for better SEO ranking can be possible if you follow these tips/tactics. The points stated above will help you improve your site’s visibility in front of the search engines and potential web visitors. An improved visibility leads to towards higher conversion rates and also maximize your ROI.
So, make sure you stay updated with the changing SEO algorithms and keep your WordPress optimized for Google and other search engines.