How to Increase High Quality Organic Traffic with Digital Marketing

by | Updated on September 5th, 2020

How to Increase High Quality Organic Traffic with Digital Marketing

Gaining organic traffic will require the use of search engine optimization (SEO) to improve your website’s search engine rankings.

Search engines help people to find information and you want them to find your content.

7 Digital Marketing Strategies to Boost Your Traffic Results

Adding SEO to your digital marketing strategy will help you see the results.

The nature of SEO means that you are not likely to see results overnight but you will start to see steady progress when you use the right SEO techniques.

Here are some ways you can increase your high-quality organic traffic.

1. Come Up with Rock-Solid Organic Traffic Goals

If you want to increase your organic traffic, you will need to have some clear SEO goals. Split these goals over three, six and 12 months and use proven SEO techniques to achieve them.

If you tie each action to a measurable goal, you are able to see what is working and make improvements.

For example, within three months, you may want to optimize the most important pages on your website. If your important pages are still not ranking at the top of the search results within three months, you know that you have to revise your strategies.

Google’s Search Console can give you invaluable insights into how your website is performing.

2. Identify Your Target Audience

Find out who visits your website, which pages they view and where they are coming from to help with the process of identifying your target audience.

Looking at demographic data in Google Analytics helps you to group visitors to your website based on factors such as gender, age, location and interests.

The digital marketing experts at best essay writing service suggest gathering as much information as you can about your target audience, such as the devices they use, their preferences, hobbies and problems – anything about them that can help you to provide them with content they are looking for.

The more you know about them, the easier it will be for you to tap into their main issues and what keywords they use in their search queries.

3. Research Your Key Competitors

It is important to know which websites are ranking highest in the search results using the keywords you want to target.

You will have to outperform them if you want to push them out of the top positions.

Understanding their content marketing and SEO strategies will help you to see how they reached that top position.

You can use various free tools to check out the health of these websites and find out more about the quality of their content, the link structure etc.

The online marketing head at a well-known online dissertation help suggests that you should take a good look at the landing pages on competitors’ websites that are driving the most traffic.

This gives you more understanding of the type of content your audience is hungry for. You may be able to create content that you know will beat the competition so that your content becomes the go-to resource instead of theirs.

4. Use the Right Keywords

Research Your Key Competitors

If you want to rank high in organic search results, you need to use effective keywords. Your content must be built around the keywords that are most relevant to your business.

You will need to use a keyword tool, such as Google Keyword Planner, to find the right keywords.

Finding the right keywords to use can be tricky – use ones that are too competitive and it will be too hard to rank for them.

You need keywords with enough search volume and not too much competition. Getting organic visitors to your website is easier when you target long-tail keywords.

The use of long-tail keywords that consist of three to four-word phrases is common today as competition for keywords increases.

The more specific they are, the better if you want to drive the right kind of traffic to your website.

For example, “elegant, black, strapless evening shoes” will drive more targeted traffic than “evening shoes.”

A less traditional way to find keywords is to leverage user questions in your keyword research.

For example, go to Quora and type in your main keyword. See what questions pop up and how many answers they receive.

Creating content with a compelling keyword-rich title that answers a popular question may help bring more targeted traffic to your website.

5. Focus on Your Meta Title, URL and Description

Your meta title, URL and description tell Google what your content is about so it can help people find your content, click your link and share it with others.

Your page titles should be around 70 characters long and include your long-tail keyword at the front. Observe which titles are ranked high in Google and try to improve on them.

Meta descriptions should contain all the relevant information users need to find out whether the page will be useful to them.

Related Article: TOP 10 On Page Optimization Factors to Increase Your Website’s Search Engine Results – [Cheat Sheet]!

6. Regularly Post Relevant, High-Quality Content

By using tools like Buzzsumo and Google Trends, you can find trending content topics. You may face a great deal of competition in your niche but if you can put a unique spin on your content, you have more chance of success.

Approach a content topic from a new angle and find your own voice. For example, if there are countless blog posts about a specific topic, you could perhaps create a complete guide to the topic, an interesting infographic, an eBook or a video.

A guide can become very popular if much research goes into it. Authority websites are likely to link to it, which can help to push it higher in the search results.

Creating content around the questions that users ask helps to drive more consistent, organic traffic.

Create an in-depth post around a specific user question and it can lead targeted traffic to your website. A catalog of helpful content in your market niche is one of the best ways to keep generating targeted, organic traffic.

7. Encourage Incoming Links

Check out which websites your competitors receive high-value links from and what content they provided to get the links.

Think about what you can offer to get links from the same authority websites.

Having links from high authority websites is a key indicator to Google that a website is a valuable source of information.

Make a list of top link options and the type of content you want to create as well as how you will go about pitching to website owners. This gives you a content marketing plan to help you gain backlinks and drive more organic traffic.

If you can find broken links on websites relevant to your niche, you may get the opportunity to suggest a link to your content to replace the broken link.

Guest posting is a very effective way to promote your brand, drive targeted traffic to your site and build quality incoming links.

Related Article: 5 Simple Yet Hard-Driving Steps to Increase Your Blog Traffic

The Bottom Line

Some of the steps for bringing targeted organic traffic to your website may not be easy.

You need to spend time consistently creating useful, engaging content using long-tail keywords if you want to see your traffic grow.

You need to keep refreshing and to improve your content and keep building high-value links to help improve organic traffic over the long term. However, your hard work will pay off over time.

Another Article for Your Reading Pleasure: 5 Easy Ways to Drive More Traffic to Your Website in 2020
Now it’s Your Turn… What’s stopping you from driving more organic traffic to your website? Tell us what challenges you are facing in the comments section below!

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About the Author -

Thomas Lanigan has work experience for four years as a content writer and social media manager for an online college paper writing service that provides custom essay papers to students from across the globe. He’s an MBA and his work interest is in the field of marketing, finance and human resource management.

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