The Pros and Cons of Internet Marketing – How the Web Has Changed the Rules [Infographic]
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Before the Internet, organizations had only two options for attracting attention for their business: To buy expensive advertising or get third-party ink from the media.
The web has changed the rules in today’s marketing world and organizations that are keeping up with the changes are finding great success.
Let’s take a look at some of the Internet marketing differences in today’s fast-paced world.
Pros and Cons of Internet Marketing – The Rules Have Changed
We’re fortunate to be living in this time in history, the time of another important communications revolution, but if you are not on board with the new rules of change as an Internet marketer, you might be hanging up your belt sooner than you think.
There is no doubt that people are solving the issues they face by turning to the web, but what we as network marketers need to understand is that there are certain ways of doing business on the web in order to be successful.
Inbound Marketing Tools Used for Internet Marketing
It has come to the attention of many businesses that the importance of Internet marketing, particularly as an inbound marketing tool, provides better results and revenue than traditional marketing.
More and more businesses are investing in content marketing campaigns, website upgrades and social media to name just a few.
To gain an understanding of why Internet marketing has grown in such popularity over the years, a person should first gain an insight into the advantages that this digital marketing tool presents for any size of business.
Some Highlighted Good Points of Internet Marketing
Marketing via the Internet can reach targeted customers more effectively delivering immediate results… real-time marketing tools can bring business more benefits than other tools.
Web-based marketing is more cost-effective… this form of marketing does not require large amounts of investment compared to what businesses have done in the past for mass media marketing.
The world just became smaller with Internet marketing, allowing businesses from one part of the world to market to another part of the world as if they lived in the same town.
Internet marketing can bring personalized and measurable results by customizing campaigns based on consumer profiles and behaviors allowing the marketer to gauge which particular marketing tool works best for their business.
Internet-based marketing can leverage the power of social media which in turn can help build relationships. Engagement is key and being able to interact with targeted customers in real-time can help build customer, supplier relationships.
Marketing on the Internet can level the playing field for small and large businesses alike and is available 24 hours a week, 365 days a year.
Like every good thing, there are some downfalls to this type of marketing.
The Cons of Internet Marketing
People are DROWNING in data because of the flood of information and the explosive blast of Internet marketing noise that has invaded our home and our mind.
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Because of this, many consumers are ignoring Internet advertising making legitimate businesses lose traffic and of course revenues in the process.
Much of the marketing done on the Internet is not being taken seriously if it’s not done professionally.
First impressions matter whether you use the Internet or traditional marketing and advertising channels, so it would be a smart move to stay consistent and professional in whatever you do for marketing.
Unfortunately because of the flood of businesses popping up all over the net, this leaves you with large amounts of competition to deal with… the more competition, the more difficult and expensive it is to gain the attention of your targeted audience.
Getting a better understanding of the power of Internet marketing by giving a comprehensive look at its advantages and disadvantages will prepare business owners and digital marketers for years to come.
There are many additional pros and cons for Internet marketing on the Infographic below…
Take a Look at this Well Designed Infographic then Share Your Thoughts Below.
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I think for small internet marketing owners, the problem of how to advertise is very important for them. As they do not have big budget, how to get their website expose and create sufficient traffic to make sales is a challenge.
What can you advise them?
I would recommend drafting up a simple marketing plan. Use some guerrilla marketing techniques. I actually suggest offline marketing. Bring people to your website from things you do offline, such as postcards, public speaking, newsletters, networking, etc.
Pick one or two marketing methods that make sense and focus on those. Most folks try to do way to many things and spread themselves thin. Just my perspective.
I think SEO is the most important tactic for your internet marketing business online. Although initially you have to spend some times and effort, or hire an expert to do it for you, but once your webpages have a top ranking on the search engines, it will create free traffic to your website.
I agree that SEO is important, but only if a website has GREAT content. Content trumps everything. I see so many folks trying to do SEO for websites with crappy content that no one would want to read or share. If you write for your audience, they will naturally share it and link to it. That is my experience with two top 1% websites that I own. I don’t build links or do any SEO other than put out great content.
Since everyone has made the switch to internet marketing, I believe old school is even more effective. I have not been physically (face to face) prospected by any network marketer for more than 10 years. I get about 10 calls a day and 50+ emails. Go on social media for even five minutes and you get attacked by MLMers. Even though I do my business by blogging I am making the shift to face to face. Just my two cents. What do you think?
Chuck
I think everything also has 2 sides, and internet marketing infogrophic is not exception
Hey Delong,
You are right… there are two sides to every story, and Internet Marketing is no exception.
But, of course we always want to look at the positive part of Internet Marketing, and work through the negative parts that can cause us grief.
John Engle
Yes I am with you with that ideas. SEO really plays an important role in internet marketing. SEO is important in business. It will help you to promote your business. Internet marketing is common nowadays.
This post is truly a good one it assists new internet viewers,
who are wishing in favor of blogging.
This piece of writing will help the internet viewers for creating new web site or even a weblog from start to end.
What this means is you need to make sure every portion of your web site includes your keywords.
Another tip Google offers is to keep to the design guidelines placed in the Google webmaster central
blog. There are 2 pieces of SEO; onpage SEO (your internet
site) and off page SEO (building links).
Thanks, John…
I appreciate your insight regarding the variation in the web and its influence on internet marketing.
The internet has emerged as one of the most popular platforms due to its informative nature and readily available at any point in the world.
It has been found that promotion through the internet is more effective and cheaper as compared to the conventional way of promotion.
However, it has some sort of cons that needs to be addressed to enhance its effectiveness.
We do have a long way to go don’t we Liam?
This is a great article. It gives transparency with internet marketing. It will always have pros and cons but it’s good that it is discussed here to inform others.