Top 10 Effective and Indispensable SEO Content Writing Tips for Small Business!

by | Updated on November 2nd, 2019

Top 10 Effective and Indispensable SEO Content Writing Tips for Small Business!

Content Writing Is As Much Of An Art Form As It Is A Skill!

BUT… that doesn’t mean that you can’t write robust, information-packed content that will help you improve your blog or website’s ranking with Google and other major search engines.

There are some basic fundamentals which you can implement in your website content, blog post or articles that can help you improve your search-engine rankings, increase your website traffic and generate more leads.

Here are 10 Principle Element SEO Content Writing Tips that Will Help!

1.)  Writing Effective Headlines:

The headlines to the articles you write are crucial… you have less than 10 seconds to attract the user’s attention.

Your headline is around “90 percent of the reason anyone will read your ad copy,” so make sure your title is relevant to the content, and will interest the reader enough to pull them in immediately, while clearly explaining the content.

TIP: Placing your keyword phrase within your headline is a strong SEO Tactic.

Headlines can be intriguing, inspiring, or controversial. They can make a bold claim or promise, arouse curiosity, or deliver important news. However they are written, what really matters is what your visitors do next.

If they turn and run, your headline has failed. But if they remain on your site to get more information, your headline is a success.

Related Article: How to Generate Powerful Headlines Guaranteed to Arrest Attention and Arouse Curiosity

2.)  Content is King:

Content is King

On the Web, content is king and always will be. The Internet is the super-highway for any information you seek, whether you need the address to a restaurant or a new pair of shoes.

No matter what material you write, it has the likely chance to reach a large audience and may benefit your purpose.  If you want to increase your websites traffic, then you need to write compelling content to satisfy your readers.

You can choose to write your content in one paragraph, or better yet, arrange your paragraphs using headings which will help your page’s structure and keep your paragraphs organized to stand out from one another.

Remember, online readers have a tendency to scan, not read, so breaking your most important topics into Headings or separate bullet points along with short, punchy paragraphs can help your readers.

Whether you are writing information for an article, blog or website, it needs to have well-written content about engaging topics that will most likely be linked to, and shared by other readers… it will also increase your PageRank as well.

Related Article: How to Create Irresistible Magnetic Blog Posts | 10 Secrets Revealed

3.)  Content Writing Length:

There are many opinions out there about the length of content that search engines like. I don’t believe that there is any magical number, but I personally believe that the ideal length would be anywhere from 400 to 1200 words.

As long as your content is quality and you get your word across for the topic that you are writing about, the length should be of little consequence.

Website content writing for submissions to article directory sites such as EzineArticles.com will suggest an article length of 400-750 words, as it is said in their Editorial Guidelines. It is also a good idea to sprinkle a few variations of your keywords in your content for every 50 to 100 words of writing.

4.)  Stay on Topic and Get to the Point:

It is easy to begin writing off topic, drifting on to a subject that is unrelated to the message you are trying convey.  “Even if your topic is worthy of a 400 page book, as a writer for the web, you need to keep it short and to the point.”

You need to keep in mind that you are writing as a public figure or a business owner, not writing to your personal blog! 

There is nothing wrong with adding some personality to your writing, but your main focus should be the message you are trying to send to your readers.  While the objective of your website may be to make sales, a website visitor is usually searching for information.

If you provide content that is interesting and educational to the reader, your visitor will spend more time on your site, increasing the chances for them to click on the area that generates income.

5.)  Use of Keywords in Content:

Keywords play an important role in the search engine optimizing of your site to include keyword variations and placement. It’s unfortunate that some writers cram their articles with too many keywords.

Google and other major search engines will penalize you for using too many of them. It is called Keyword Stuffing; it also looks unprofessional when your repeated keywords start running together.

Your SEO efforts can include semantic relevant keyword phrases, which are thematically connected words to your main topic keyword phrase; you can place some of these words within your content, as long as it reads natural and makes sense.

Your efforts should include Keyword Stemming to gain additional uses of the main keyword phrase, using standard Keyword synonyms to help create a more natural flow to your content, along with the Long Tailed Keyword Phrases to help you target what your Internet searchers are looking for.

6.) Your Author Bio:

Whether you are writing an article to submit to one of the online directories, for your website or blog or a guest post, you will have the opportunity to add your biographical information within the Author Bio box.

Adding information about yourself can be great for your image as a public figure, and another chance for optimizing your site.  Be sure to throw a keyword phrase in your biography if given the chance.

7.) The Headings Tag Hierarchical:

When you write content, be sure to use the appropriate tags!  Using the proper header tags to structure your content will show Google and other search engines that your content is well-structured and professionally written leading to a higher ranking.

You will want to sprinkle a healthy serving of extra headlines throughout your pages. These subheadings will act as a powerful, interest-fueling message designed to keep prospects actively involved and excited about what’s in store for them.

Employ these sub-headers at every opportunity and infuse them with the same kind of appeal you’d pack into any important headline. Begin every text-box, sign-up form, testimonial, or table with a headline of its own.

Use the H1 tag for main heading and the H2 tag for subheadings which is usually descriptive for the main heading tag… these tags determine the levels of importance for your content (follow the link above for a better explanation).

Be sure to include keywords or keyword phrases, as describe in #5 above, within all the heading tags you use, if possible.

8.) Using Meta Tag Descriptions:

Make sure the content that you write for your website or blog has a Meta Tag Description.  Even though the meta description tags are not important to search engine rankings, they are extremely important in gaining user click-through from the search engine result pages (SERPs).

Most search engines will only allow the maximum of 160 characters for your description, so be sure to keep it short, and to the point.

If you happen to use WordPress for your website or blog, you can get a plug-in called ‘All in One SEO Pack’ which will allow you to fill in the Title and Description tag information, plus Keywords information, if you choose, right to your post with ease.

A great tool to check to see if you’ve fallen with-in the guidelines for your title tag, description tag and keywords tag would be to use the Meta Analyzer Tool.

9.) Write Genuine Content:

You must write fresh content… search engines can punish a site that writes duplicate information that already exists online.  Don’t find yourself copying someone’s content then passing it off as your own just to meet a deadline.

10.) Images for your Content:

We humans are of a visual nature… having eye-catching images that are relevant to the content that you are writing about will grab the reader’s attention.  You can use DreamsTime.com/free-photos to start a search and find the image that is free of copyright infringement.

Suggested Reading: Top 8 Characteristics of a Healthy Blog [Website] – Quality Control Checklist!
What SEO or Content Writing Tips Can You Add to this Article? Comment Below!

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About the Author -

With a Deep Thirst for Knowledge, clocking countless hours of reading blogging, personal development and financial books, along with following and absorbing the plethora of information available from the most popular blogs on the Net, John will be discussing the many different methods bloggers have used to make money online following their passion. He will uncover the ‘WHY‘ that drives them and the steps they took to be successful in their own career path.It is said… if you want to be successful, do what successful people do!“When your desires are strong enough, you will appear to possess superhuman powers to achieve.” ~ Napolean Hill – Think and Grow Rich!

Comments (108)

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  1. Amit says:

    Hey John, this is another vital addition on your blog. This is something relevant to me actually as I am a content writer.

    • John Engle says:

      Hey Amit,

      I am glad that the information was helpful.

      Thank You for stopping by and taking the time to comment!

      John Engle – The On Page Optimizer!

  2. I don’t normally comment on blogs.. But nice post! I just bookmarked your site

  3. Dubai Real Estate Agents says:

    An awesome post John, Thanks for sharing this information and resources its really help full for me with the help of this we can improve our web and blog contant data.

    • John Engle says:

      Hey there Dubai,

      I am glad that my article gave you some value… that is what it is all about, but when a person takes the time to comment telling you so, it makes it all the better.

      Thank you for stopping by and taking the time to show your appreciation with a comment.

      John Engle

  4. Hello John,

    What can l say that l have not said in the past, your boot camp that l did a while ago, helped me get on track with logic and direction of how to apply the concepts that allow you to have a chance in cyberspace. Well l followed your tips back done and now l am exposed to additional material that has value and will provide all who apply these steps with rewards on your overall ranking. I know what John shared with many who attendant his boot camp. i saved each lesson and have reviewed and also wrote some articles based on his teaching.

    Your doing a great above average job, sharing information that we all can benefit from…thank you all l can say.

    All the Best,

    Joseph F. Botelho
    P.S. have a look at my blog, leave a comment on a article you liked…thank you l do appreciate it….

  5. Hi John, I loved your suggestion of Using the Meta Tags Analyzer Tool to Find Any Site Errors on my website I am going to do this right now Love It1 I had no idea that I could even do this. Great Post keep Up The Good Work Chery 🙂 Love What You Do & Do What You Love

    • John Engle says:

      Hi Chery,

      I am glad to find that my blog article was of some value… that’s what I strive for with my writing.

      Thank you for stopping by and taking the time to comment!

      Please stop by anytime!

      John Engle

  6. I simply couldn’t leave your web site prior to suggesting that I really enjoyed the standard info a person provide in your guests? Is gonna be again often to investigate cross-check new posts

  7. fayetteville seo says:

    I am extremely inspired along with your writing skills and also with the layout in your weblog. Is this a paid topic or did you modify it yourself? Anyway keep up the excellent quality writing, it is uncommon to see a great weblog like this one these days..

  8. Best Backlinking and SEO - SkyBacklink says:

    Heya i’m for the first time here. I found this board and I in finding It really useful & it helped me out a lot. I hope to offer one thing again and help others like you aided me.

  9. SEO says:

    I’ve been surfing on-line more than 3 hours lately, but I by no means discovered any attention-grabbing article like yours. It is beautiful worth sufficient for me. In my opinion, if all web owners and bloggers made good content as you probably did, the net shall be much more useful than ever before.

  10. Chetaru says:

    Thanks for sharing this information and resources its really help full for me with the help of this we can improve our web and blog contant data.

  11. Des Tucker says:

    Hi John,

    I found your article refreshingly concise and easy to read, and brimming with great advice. One thing I’d touch on is that it’s a great idea to also help readers by linking in your articles/posts to other relevant content on your website, using a keyword in the anchor text to create more SEO value in the article. I’m subscribing & retweeting! I look forward to your next post.

    Thank you!

  12. Gerald Gigerl says:

    Hey John,

    this post was packed with decent value and thanks for sharing your tactics with us.

    Integrating everything on a consistent basis, definitely makes the difference.

    Keep going.

    Gerald

    • John Engle says:

      Hey Gerald,

      Thank you for your kind words.

      I feel it’s all about getting back to the basics… people will rank well with just sticking to the basics that the search engine algorithms look for… adding a few marketing tricks up your sleeve to bring consistent traffic to your site never hurts.

      Thanks for stopping by!

      John Engle

  13. John,

    Thanks for the great tips. I think way too often, most bloggers fail to
    create compelling headlines that capture the attention of their audience. They might have some awesome content, but it may never get read because the headline did not draw the user into read it.

    • John Engle says:

      Hey Donny,

      I have to admit… my weakest area of writing the articles is coming up with a compelling headline that will encourage the person to follow the link and read the article. I feel like I am dishing out B.S. to a person when I try to create a shocking headline that will gain the readers attention enough to click on the link.

      Oh well… it’s something that I need to master without misleading the reader.

      Please stop by anytime, and thank you for leaving a comment!

      John Engle

  14. Oliver Tausend says:

    Hi John,

    powerful post with amazing advice. Great that you point out that content matters. We should never forget that the readers of our posts are humans, not search engine spiders.

    Thanks for sharing your insights.

    Take care

    Oliver

    • John Engle says:

      Hey there Oliver,

      So true, so true… I truly believe that writing for people as apposed to search engines will benefit you great rewards in the long run. My upcoming “7 Days of In-Depth SEO Boot Camp for Bloggers!” states this many times.

      Thank you again for stopping by Oliver, and leaving your always positive comments!

      Thanks,

      John Engle

  15. Ray Higdon says:

    Good stuff bro, I don’t see too many people talk about the font type but I agree that matters, thanks for great content!

    • John Engle says:

      Hey Ray,

      I’m glad the the article was helpful… I did this article about 3 months ago, but thought it was worth a repeat for the Unified Tribe.

      Thanks for commenting!

      John Engle

  16. Kevin Schmidt says:

    Really helpful article. I love when I learn something new just by reading a blog post. Thank you.

  17. John~
    I’m glad you connected with me on facebook! You have an impressive site with great content! Especially this one! I picked up a few new tips that will help my ranking! Thank you!
    Linda

    • John Engle says:

      Hi Linda,

      Thank you for your nice words… I try very hard to create an article that holds value.

      I’m glad you learned some new tips… that’s what I will be focusing on for this site!

      Thanks,

      John Engle

  18. Jennifer May says:

    Hi John! AWESOME Tips! Thank you for clarifying a few things for myself actually. I used most of them but got some new ones going now because of your valuable tips here!

    SEO is so very important to our building online. It is essential that we know how to do this correctly to grow more rapidly. Great stuff! 🙂

    • John Engle says:

      Hi Jennifer,

      Thank you for your kids words!

      I am happy to see that you received some value from my article!

      I will have more, hopefully as valuable, tips to follow soon, so stay tuned!

      Thanks again,

      John Engle

  19. Tristram Lodge says:

    Hi John,

    I add images to the top of my posts and it draws the eye and makes the post more intersting. I aslo add my keywords to the image title. Thanks for the image finding website, I have been using Google but will check out the site you suggested.

    Tristram Lodge

    • John Engle says:

      Hey there Tristram,

      I’m glad to see that my information was helpful in one way or another… I did notice that the Free part of the image website does not have many choices. If you happen to run across a website that offers more, please write back and I’ll pass it on to others here in this article!

      Thank You for your comment!

      John Engle

  20. Buff Elting says:

    HI John,

    Thanks for the helpful information about SEO. I’m still very confused about how to use H1, H2, etc. Not being a coder or techie I’m wondering about the easiest way to start including this important tool.

    will keep an eye on your site … and pass it on.

    light and blessings,
    buff

    • John Engle says:

      Hi Buff,

      Thank you for your comments!

      I went to your site and noticed that it is a WordPress blog… let me see if I can help with the h1, h2 tags etc… it can be a bit confusing. As I mentioned in my article, the tags for your heading will represent the level of importance of the content written.

      In the “Edit Post” box to where you would write your content for your blog, you will find the drop down menu “Format”, which will have the heading tags “Heading 1”, “Heading 2”, etc. (If you don’t see this “Format” drop-down menu, check to see if you are on the “Visual” tab which is in the upper right-hand corner of the Edit Post box. If you are on the “Visual” tab and you still don’t see the drop-down box, then click on the last icon to the right called the “Kitchen Sink”… if it wasn’t there before, it should now appear). Highlight your heading title, then click on the drop-down menu and choose Heading 1 or Heading 2 etc., which will place the tags for you. Once you are done, save your information, then take a look at your post.

      If you don’t like the size of the lettering for the heading, then we have another issue. Your site is controlled by the CSS (Cascading Style Sheet) which is an additional page of code that controls the layout of the website. Instead of getting in to the script for the CSS, there is a way that you can bypass this… it’s called “Inline Styles” which will override the main CSS. Cascading Style Sheets (codes) have their priorities too.

      This response box will not allow me to put example “Code” in it… it recognizes it as HTML code and removes it. For you or anybody else interested in overriding their h1 or h2 headings tags code, you will have to contact me, then I will email the instructions.

      I hope this has helped!

      John Engle

      • Buff Elting says:

        Thanks for your help John. I think I will have to play around with that a little to fully understand how it affects the layout, but at least I have a better idea now. I’d always wondered what “heading/paragraph,etc” were all about. I’ll do some more research on my own too. I appreciated your prompt response.
        One more question, I love the layout of your gallery page (beautiful photos!) and after researching several different plugins, thought maybe I could just ask you which one you use and if you’re happy with it.
        Thanks,
        Buff (not sure why my gravatar isn’t working – will have to check on that too)

      • John Engle says:

        Hi again Buff,

        I’m glad I could help with the h1, h2 heading tags… if you need any further assistance, I will do what I can to help.

        To answer your question about the Photo Galleries pages, I am not using any plug-in for those, just uploading the photos by using the “Add an Image” icon next to the words “Upload/Insert” in the Edit Post area, then once I’m done with the Titles, etc., I choose the number 3 for Gallery Columns under the Gallery Settings area… that’s it. If for some reason this does not work for you, let me know and I’ll double-check what I did to accomplish this.

        Thank you,

        John Engle

  21. Hi John,
    Solid tips for sure; i’m finding value in #6 recently in my own submissions, making better use of biographical information in my written content for self branding, rather than just relying on site profiles to relate that type of information.

    Cheers
    John

    • John Engle says:

      Hey John (great name!),

      Thank you for your comment… I strive to give even the most savvy (this word looks like it has a “W” in it… it is actually 2 “V’s”) SEO Guru at least one thing to take home with them.

      Have a great day!

      John Engle

  22. Thanks John!:) I really appreciate you sharing a helpful SEO tips for us. Thanks again!

    • John Engle says:

      Hi Keith,

      Thank you for your compliment… it’s people like yourself that makes writing this information worthwhile.

      I will continue to write more articles with ways to improve Search Engine Rankings to move your online business in the forward direction, so please stay tuned!

      John Engle

  23. Hi John,

    Thanks for sharing this content. I totally agree with you. I’ll share this post to my followers and friends. Thanks for your leadership!

    • John Engle says:

      Hi Sonny,

      Thank you for passing this information on to your followers and friends. Even though this information works at a snails pace with the search engines… it will pay off in the long run!

      Thank You for your comments,

      John Engle

  24. Staci Gauny says:

    What a great post, John. I think I needed reminding about No. 5, lol 🙂 🙂 Much Thanks!

    Staci

    • John Engle says:

      Hi Stacy,

      Thank you for your comment!

      I have been doing website design as a hobby for many years now, yet I have read a few articles that were submitted to the Unified Tribe about keyword research, the favicon (which is the little image next to the website address) etc., and I am still learning something new each time I read someone’s content. It seems as if each person has something unique to offer the community, and I’m happy that my article was of some value to you!

      Thanks,

      John Engle

  25. Lou says:

    Thanks John! I’m in the process of a minor SEO improvement campaign and your suggestions are really useful.
    Keep up the good work!

  26. Shaylee says:

    Hey John,

    Great SEO tips! Starting out with a heavy focus on SEO I’ve noticed that other social media specialists forget to do is do their keyword research. Not only that but they don’t have a strong understanding of where those key terms should be placed within the coding of their site!

    It breaks my heart to see all of this great content being shared without the chance to rank higher in search engines!

    Thanks so much for sharing!

    • John Engle says:

      Hi Shaylee,

      To start with… thank you for the compliments, it’s great to know that there are folks out there needing information like this, I am glad my website design experience is coming in handy… it’s people like yourself that make sharing information all worthwhile.

      Thank You again,

      John Engle

  27. Hey John,

    Awesome content man, I just did a video on creating crafty Titles. That’s a huge aspect of grabbing attention.

    Great to connect with your brotha!

    Cheers from TUT 😀

    • John Engle says:

      Hey Ryan… Thank you for the compliments!

      I just watched your video about Creating Crafty Titles… It was awesome, thank you for sharing this valuable content!

      John Engle

  28. Katherine Droguett says:

    Hi John,

    Thanks for those great tips!
    I’ve learned something new today

    Thanks for sharing 🙂

    ~Katherine

    • John Engle says:

      Thank you Katherine for your compliments… learning something new is what I strive for everyday! I’m glad I was apart of your, learning something new, experience!

      John Engle

  29. An awesome post John, Some solid seo tips. Instant retweet.

    Joey

    • John Engle says:

      Thank you Joseph for the Retweet and the compliment… I’m thankful to find this information helpful to people!

      John Engle

  30. Vicki Berry says:

    Hi John!

    Thanks for a great post! I learned something new from you, I didn’t realize that using the header tags made a difference! I normally just use normal text and bold it for sub-headings. Thanks for the tip!

    Wishing You Tremendous Success!
    Vicki

    • John Engle says:

      Hi Vicki,

      Thanks for the compliment! I’ve been creating websites as a hobby for many years now, so it’s pretty much required reading if a person would like to see high rankings for Google and other search engines.

      John Engle

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