[Day 1] Starting a Blog – Preparing to launch your blog

Updated September 5th, 2020

Hey [FIRST-NAME],

Welcome to Day #1 of starting your new blog.

This training is going to be a NO-FLUFF – get-your-butt moving to start your online business, OR whatever other reason you may have for starting a blog, training!

Today’s information will be covering:

  • Finding Your Niche – the subject you will be writing about
  • Choosing Your Blog’s Name – which will be your domain name

Before We Get Rolling.

To make sure you receive each day’s training, be sure to add this email to your contacts list or white-list.

This way, you won’t miss out on any of the training and all the days will safely land into your inbox.

If you use Gmail and this email was under your Promotions tab, be sure to drag this email to your Primary tab. Then, when the popup (at the bottom of your page) says, “Conversation moved to Primary. Do this for future messages from John@JohnEEngle.com?” click on the “Yes” link.

If it’s already in your Primary tab, no need to worry.

Next – have a pad of paper and a pen/pencil handy, so you can take notes during the training, and also to answer some of the questions in this email

Let’s BEGIN!

Have you thought about why you want to start a blog? What made you decide to Opt-In for the ‘Start a Blog’ Training?

Before you create a blog, you have to have an understanding to what you want to achieve.

  • Are you wanting or needing to find something to keep yourself busy?
  • Are you wanting to help others solve a problem?
  • Are you wanting to connect with like-minded people?
  • Or, are you wanting to make an income online and leave your mind-numbing, 9 to 5, job?

How about all 4 of these?

If your answer was a resounding, HECK YES (or something stronger) to my final question, then the first and foremost thing you need to do is to Choose Your Niche.

Finding your niche is the crucial first step to making an income online to break-free from your current place of employment.

A niche will give your blog focus, it will also help you plan ahead for future blog articles.

Your chosen niche will lead to the design of your blog, the way you promote your blog and also the way your readers will find you.

Knowing your niche will help you with research and connecting with other bloggers with similar interests as you.

– If you already know what you wanna do and are ready to jump in head-first – follow the link for my Comprehensive Step by Step Guide for Beginners: How to Start Your Very Own Income-Producing Blog

Still a little fuzzy – keep going

So, how do you go about finding a niche?

I’m glad you asked..

Unearthing Your Perfect Niche

Don’t select a niche based on how much money it can make. Select a niche that will provide the most value to its audience, regardless of the potential for an income.

Why do I say this?

The secret to a successful blogging business is to focus on providing value to your audience, above all else, and the money will follow.

More value means more traffic, more traffic means more income.

When picking a niche, providing value for your readers should be your main goal. Let it direct everything that you will be doing from this point on.

It is likely that the niche you choose will be one that you have a passion for, or experience in.

Learning everything about that niche will be much easier if you’re writing about a topic that you enjoy.

This will help you thrive for providing the highest valued content, especially when you are learning the ropes.

Here’s a quote from Jeff Sanders of JeffSanders.com

“Curiosity may be your most powerful tool. When you are passionate, inquisitive, and fascinated about learning as much as you can about your content, you invest more time, energy, and enthusiasm into discovering and sharing your best and brightest insights.

Your audience will easily recognize your genuine curiosity and then naturally find themselves leaning in to learn more as well. Likewise, if you lose interest in your content or become jaded over time, your audience can easily detect that too.

Let your own genuine curiosity guide you as you explore more about your area of expertise – it will serve you and your tribe like nothing else.” ~ Jeff Sanders

Choosing your niche is one of the most crucial steps for your blog, because the niche you pick could be the difference between failure and success.

Another thing people wonder, should I be an expert in the niche I choose?

Here is a excerpt from Russel Brunson’s book, ‘Expert Secrets’.

“How in the world did you teach that class? You don’t know anything about advanced sociology.”

He replied, “All I had to do was read one chapter ahead of the students.”

The point this mini conversation makes is that you don’t have to be the most knowledgeable person in the room, on your topic, you just have to be one chapter ahead of the people you are helping.

The best niches will keep you excited for the long haul, enough so for you to stay motivated, which will always help you find something to write about for years to come.

Moral of the story – find a niche that’s right for YOU!

Let’s Begin with a Few Questions to Help Narrow Your Niche Down

  • Who do you want to serve?
  • Who are you most passionate about helping?
  • What is it that you just can’t stop talking about?
  • What kind of activities make you want to jump out of bed in the morning?
  • What is it that you are truly good at doing?
  • What do others ask you about – ask for your advice?
  • What subjects do you love to read about?

Before you can choose who you want to serve, you will need to know what area you will want to blog about.

What is it that you are passionate about? Keep in mind, you will be dedicating countless hours producing content for your blog, on the topic you choose.

So, it will be much easier to choose a niche that you know and care about.

Grab your pad and pen and spend a couple of minutes brainstorming topics you enjoy, that you would love to write about.

When complete, read over your list. Do you see any patterns? Do most of your topics fall under one main category?

Use your skills and interests to help you pick a niche for your blog.

Here are some popular income-producing niches that might interest you.

  • Blogging
  • Making Money Online
  • Business
  • Personal Finance
  • Personal Development
  • Health and Fitness
  • Survival
  • Food
  • Fashion
  • Arts & Crafts
  • Parenting
  • Travel
  • Pets
  • Relationships
  • School

Are these the only income-producing niches – heck no! These are just some to get the creative juices flowing.

Many times readers just want to hear from a person that is similar to themselves. Following a real person’s journey through thick and thin, reading about, how a person just like themselves, made it through a problem.

If you are good-to-go and chompin’ at the bit, to get started – follow the link to Start Your Blog in 5 EASY Steps

Or

If you need more help narrowing down your niche, follow the link for my in-depth article – How to Find Your Niche – Crucial First Step to Make an Income Online

This article will cover:

  • Factors to Consider When Choosing a Niche
  • How to Research Ideas for Your Blog Niche
  • How to Be Creative in Choosing Your Niche Market
  • Making an Income from Your Niche – How to Monetize
  • Profitable or Not – Searching for Signs of Making an Income
  • Zeroing In On Your Demographics – Your Buyer Persona
  • Is Your Niche Evergreen – Will Your Niche Stand the Test of Time

Movin’ On

Let’s Come Up with a Name for Your Blog – Finding Your Domain Name

Time to pick a name for your blog – a domain name.

Your domain name is an important piece of the blogging puzzle. Your domain name will be the first thing a user see’s in the results pages after doing a search.

It will also be the name that gives a brief description to what your blog is about.

Known as a URL (uniform resource locator), I know, boring right – your domain name is the Internet address to your website.

Users will enter this URL into the address bar to find your blog. Of course, when your content is within the search engine results pages like Google, or on a social media platform like Facebook, it’s a matter of the person clicking on the link.

Now the burning question – what do you want to call your blog?

Will it be your personal name, like I did with mine, JohnEEngle.com?

Or will it be your business name, or a creative brand name like Google.com or Keurig.com? Yup, love my Keurig coffee!

A domain name typically costs between $10 and $20 a year – and, they are unique to the World Wide Web, meaning there is only one, ‘MyBlog.com’ in the world.

Now, there could be a ‘MyBlog.co,’ ‘MyBlog.net’ or ‘MyBlog.org,’ but you’ll wanna stick with the “.com” ending.

On that note, you may not be able to the get the domain of your dreams, because someone else owns it, but that shouldn’t stop you.

Don’t stress too much if you cannot find the domain name of your choosing. Pick one that makes the most sense, you can successfully market virtually any name.

Look the domain name Google.com – what the heck does that word mean?

What about Apple.com – their site isn’t about apples.

What the flip does Yahoo mean?

If you spend all of your time thinking and over-analyzing your domain name, you will never take action – and as you will find out from this training, taking action will be the only way to get things done, get ahead and start bringing in the cash.

You can always change your domain name down the road if you come across another domain name that you like better or fits your business better.

If you wanna start your domain search, you can head over to Godaddy.com and type in some ideas to see if they are available. Godaddy will also help you with alternative suggestions if your domain name isn’t available, but stick with a “.com” if you possibly can.

If you’re looking for something interesting or creative, try the naming tool, Wordoid, it will give you some options to think about.

If you come across a domain that you like and is available, you can either purchase it from that company, or purchase your domain name through the hosting company I will be recommending – which will save you a step in setting up your blog.

If you’ve already purchased one, that’s OK too, I will be showing you how to transfer your existing domain during the setup process.

How to Name Your Blog

If you don’t already have a name in mind, here are 8 tips for finding the perfect name for your blog:

  1. Consider Branding Yourself – I am referring to using your personal name, like I did mine, JohnEEngle.com. You can also use a variation, like: WorkingwithJohnEngle.com or something similar if your name is not available
  2. Spend Time Brainstorming – Write down words that are related to the niche you chose – then write down everything that comes to mind
  3. Look Over Your Niche Notes – See if anything stands out to you the most
  4. Try Variations – Try a combination of words and say each one out loud
  5. Make it Easy – Make sure your words, or combination thereof, are easy to spell and remember. Not doing this will make it difficult for the user
  6. Shorter is Better – Our attention span is less than that of a Goldfish (yup, it’s true), don’t force people to try and remember a long phrase along with the spelling of it
  7. Stick to a “.com” if Possible – A domain name ending in .com is what people remember, and having something different may cause confusion and difficulty remembering your URL name
  8. Pick Something People Won’t Mind Sharing – Don’t use controversial words within your domain name or words that can be interpreted as disparaging or derogatory

Welp, that’s it for today. You will be receiving your 2nd day of ‘Starting a Blog’ training at the same time tomorrow.

If you are still a little fuzzy about your niche, be sure to head over to my in-depth article, How to Find Your Niche.

If you are not wanting to wait and are ready to jump in and start your blog, follow the link to How To Start Your Blog in 5 EASY Steps – a Step-by-Step for Beginners.

See you tomorrow, same time, same place.

John E Engle
JohnEEngle.com