[Day 2] Setting up your blog

Updated September 5th, 2020

Hey [FIRST-NAME],

Well, you are here, and you made it through Day 1.

Hopefully by now you should have an idea who your audience will be.

It’s time to move onto the next phase of your training, it’s time to set up your blog.

But first, there is something important that you need to know about this process.

There will be some investment involved in starting an income-generating blog.

But, it doesn’t cost a fortune – I’m going to show you how you can set up your blog for less than $100.

Technically, you can actually start a blog without spending any money what-so-ever. There are sites like Blogger.com and WordPress.com that you can start a blog for free.

But, if you plan to build an income-generating blog, then you cannot go with the freebie.

Let me explain why..

Using one of those free sites is like renting a house, instead of buying it.

When you rent a house, there are rules and regulations that you must follow. You might be able to hang a picture on the wall, but you cannot repaint those walls green without checking with the owner first.

Like landlords, a free blogging platform will come with preexisting conditions that you must follow.

Example – there are strict rules about using advertisements on your blog.

When you create your blog on one of the free platforms, you will not be able to install many of the popular plugins, themes or widgets.

These features help improve your overall blog and user experience, along with choosing your blog’s layout and theme.

Owning your blog and domain name sets you up as a pro. It shows that you believe in yourself enough to invest in YOU.

After all, if you don’t believe in yourself, who will?

The exact amount of money you will need to start a blog will depend on your overall goals. I recommend that you start small, then as you grow and begin making an income, reinvest your profits back into your blog.

Once you find your niche and audience, you can start investing money by ramping things up, investing in a professional design of your blog, technical help and possibly some marketing assistance.

By this point, you should already have your Niche, at the least, semi-figured out, and the domain name you intend to use, ready.

The domain name and your hosting will go hand-in-hand, because the hosting company will require your domain name to be added to their form, in order for you to set up hosting (your hosting account will be attached to your domain name).

Here are the steps that you will be doing to create your blog:

  1. Provide Your Domain Name – You will tell the hosting company (using an online form) which domain you plan to use
  2. – As mentioned in Day 1 training, this is your blog’s address on the Internet. Example: MyBlog.com.

  3. Buy Hosting – You will choose and purchase your hosting plan
  4. – This will be the home for your site, where all of your files, images, text and coding will be stored and processed for the Internet.

    – When a visitor comes to your blog site, the server will deliver your information in the form of a website page, for the user to view.

    – Without a hosting account, you will not be able to publish your blog.

  5. Select a Content Management System – This is a fancy way of saying, a user-friendly, don’t worry about knowing any Code, 82 yr. old grandma can build her own site, control panel for your blog (we will be discussing WordPress)
  6. Select a Free or Paid Theme – This will create the Look, Style and Feel of your blog
  7. Install Plugins – Plugins will help you be able to customize your blog

OK – All Good?

Tomorrow we will be planning, brainstorming and creating your content strategy, which will help you get your feet wet and start creating content for your new blog, but for now – it’s time to get the party started.

Follow the link for my Comprehensive Step-by-Step Guide for Beginners: How To Start a Blog in 5 EASY Steps

This page will walk you through the process to get your blog online.

Follow the ‘How to Start a Blog’ link above, and I will see you tomorrow, same time, same place.

John E Engle
JohnEEngle.com