[Day 5] Start a Blog Training | Promoting Your Blog to Reach Your 1st Milestone of 1000 Monthly Readers

Updated September 24th, 2020

Reaching your first 1000 readers in a month’s time can be considered a milestone to many, especially when your goal is to improve your income, enough so, that you can hang up your uniform and finally leave your 9 to 5.

For every blogger it’s different, yet to some degree, it’s a numbers game, meaning the more readers you have visiting your blog, the greater chances to make an income.

Now, you don’t need millions of page views per month to make money blogging, but increasing visitors to your blog is something you’ll want to do to improve your potential income.

Below are a few ways that you can increase your page views and move closer to your end goal:

Publish High-Quality Content

Always, and I mean always, publish high-quality blog posts.

Your blog posts should always be of the highest caliber and created for the end-user in mind, meaning helpful.

This will create loyal readers coming back for more.

Don’t ever publish less than quality content, just to meet a deadline.

As talked about in Day 3 – plan your content strategy well enough that this deadline will never come to pass without having something of the highest quality to publish.

Your recommended blog posts should be a minimum of 1000 words, but with the norm being around 1200 to 3000 words of high-quality content.

From Day 1 – Create an Email List

Creating an email list is probably one of the most powerful methods to keep your readers engaged and excited about your blog, and the work you are doing with it.

It is also one of the greatest assets (income streams) for your blogging business. There are many people earning a good income with nothing but an email list.

Here’s a fun fact you might enjoy hearing – for every $1 invested in email marketing, you can expect a $38 return. That’s a 3800% return on investment (ROI).

Something else to know and remember – your email list is yours. No one can take it away from you. With your email list, you are in complete control.

Building your list will be a simple task once you have visitors coming to your blog.

In order to start collecting email addresses, you must sign up for an email service provider such as MailChimp or ConvertKit.

You can then put a sign-up form on your blog similar to the one you used to sign up for this blog training, offering something in return for their email address.

Social Media

Depending on the type of blog you will have will depend quite a bit on the social media platform you will concentrate on.

Example:

  • Pinterest would be more for visual content – recipes, crafts, Do it Yourself (DIY), etc.
  • Twitter is more for micro-blog posts, like news, announcements, new blog posts, etc.
  • Facebook is amazing for videos and curated content.
  • Instagram for reaching the younger crowd with high-resolution images, stories and quotes.
  • LinkedIn is along the lines for professional business people, content and careers.

There are others also, but used more for entertainment purposes, so be choosy.

One good strategy is to choose 1 platform to focus on – don’t try and take on multiple social media platforms at once, it will overwhelm you.

Start by figuring out what platforms your ideal readers hang out on – would it be Facebook, Pinterest, Instagram or maybe even Twitter?

This is where you wanna start. If Facebook is your jam, each and every time you publish a new post, share it with a comment on your Facebook page and ask for feedback.

If you are treating your blog like a business, which you should be, make sure to treat your social media time in terms of return on investment (ROI).

By ROI, I mean the platform you have chosen to market your genius to, should be able to send your visitors back to your site and convert them into email subscribers.

Having a million followers on a social media platform is amazing, but if they don’t turn into raving fans of your work – who know, like and trust you, what is the point?

In the blogging business, it is better to be profitable, than popular. Go with what gives you the greatest reward.

Post Content on a Regular Schedule

As mentioned in Day #3 of your training, consistency is key to having a successful content strategy.

On that note, don’t overwhelm yourself with attempting to post more than you can handle. If you have a hectic schedule, figure out what you can commit to and stick with it.

It’s better to post fresh content every other week than to publish 3 articles in a week, then not post anything for a month or two – consistency is key.

Create a monthly content plan to start. Think BIG when thinking about your content. You’re not just presenting ideas on your blog – you’re building a business.

Don’t have a narrow focus to be one of a crowd – aim to be the best.

Guest Posts

Guest posting, also known as guest blogging, is writing content for another person’s site. This will help connect with their audience.

Not only will you tap into their already established audience, but guest posting will give you a link back to your new blog helping to boost your Domain’s Authority, along with sending new readers to your blog.

If you have an Opt-In box on your site, which you should, this will also help you get more subscribers for your email list.

Guest posting is one of the best ways to tap into that website owners audience, which might be huge.

For more information about Guest Blogging – check out this post from one of my Guest Bloggers: The Ultimate Guide to Guest Blogging: 5 Steps to Double Your Website Traffic

Have Social Buttons on Your Site

Make sure to have social share buttons on your blog so your audience can share your blog post with their friends and followers.

Always make it easy to share your content with your audience – have your social media icons in a location where your reader can see them.

Network with Influencers

If you are not familiar, this is a way of saying to schmooze with seasoned bloggers that have been around cyberspace for a while. As many successful bloggers will say – “it’s all about the relationships.”

Don’t look at other bloggers within the same niche, as competition.

Networking with other bloggers by linking to their site, or mentioning them by name, within a blog post, will put you on their radar.

When you do this, and I recommend you do, reach out to that blogger, and let them know you mentioned them in your article.

In your email to them, state what you said about them and if they feel it’s worthy, to please share it.

Thank the influencer for their time and you will continue to share information about their site/posts or them in your future articles.

By reaching out to them and introducing yourself, you might just find out that they would make a good friend.

One of the coolest things about starting a new blog is that other successful bloggers love to be helpful.

If you are not feeling confident, or it’s just not time to connect with bloggers within your niche, that is OK, at least follow and learn from them.

Additional information about Influencers will be covered more in-depth on Day #7’s training.

Learning Search Engine Optimization (SEO)

Search engine optimization is not something that a person can teach right here in an email.

There are a few factors that still hold true to this day, that are super easy to follow, and will help boost your article’s rankings in the search engine results pages.

Follow the link for a my ‘TOP 10 On Page Optimization Factors to Increase Your Website’s Search Engine Results,’ which will include a downloadable cheat sheet that you can reference each time you write a new article.

Make it easy for your readers to find additional information

As previously spoken in Day #4, under ‘Use helpful links within your content for additional…’, be sure to include internal-linking to other posts that have similar information that your reader might enjoy.

If you’ve read any of my articles, you will notice a “Related Article” followed by a link, or linked wording that will send a person to another article with similar information what was just mentioned in that particular sentence or paragraph.

You should also have navigation on your website that makes it easy for your readers to find more of your genius. This will help keep your audience coming back for more and also having them tell their friends about you.

If your articles are difficult to find, or your blogs structure doesn’t make sense or is dis-organized, it’s time to change it.

Your structure begins with you – this is something that you have to intentionally work on.

  • Are your articles categorized correctly?
  • Do your categories, subcategories and overall navigation make sense?

If your blog’s navigation is unorganized, now is the time to work on it to help reach your first milestone of a 1000 views per month, average.

Make sure your navigation bar is clear and easy to navigate.

Your blog should have the following in the navigation:

  • Home page
  • An ‘About’ link
  • ‘Resources’ page link – if you have one
  • Your Main categories
  • A Search Bar somewhere on your blog – doesn’t have to be on the main navigation bar

And, anything else you can think of that is important for your readers to know. Just make it easy for them to find what they are looking for.

Of course, when thinking about your blog layout and structure, keep in mind that even though your blog is a representation of your personality, keep it clean and simple.

Don’t frustrate your readers by having a busy site. A bad or overly busy site will turn people away, no matter the genius you offer.

When in doubt – less is more, as the saying goes.

Have an amazing rest of your day/night.

John E Engle
JohnEEngle.com