[Day 6] How to Monetize Your Blog for a Passive or Full-Time Income

Updated September 5th, 2020

Welcome to the 6th Day of your blog training.

Now that you have a better understanding of the methods that it takes to gain traffic to your blog, it’s time to show you ways to create an income.

Monetizing your blog for a passive or full-time income

This seems to be the most popular part of blogging. Similar to your first 1000 monthly visitors, making your first dollar with your blog is reaching another milestone.

Before we begin – if you still haven’t started your blog yet – here is the link to my step-by-step guide: How To Start Your WordPress Blog in 5 EASY Steps.

The only way to start creating a passive or full-time income will be to implement the strategies that this training will teach you.

Movin’ on..

This is probably the topic that you’ve been waiting for. Making an income with your blog.

Blogs make an income using 4 different streams of revenue

The first 2 are going to be the most difficult to monetize successfully, in which I will give an explanation as we go.

Monetize with ads placement on your blog

When placing ads on your site, you are typically leasing out space to ad networks such as Google Adsense, who will then fill the space with ads from the clients that have signed up with them.

Making a passive income using ads is a difficult way to create a steady income stream. The reason I say this is that you must have large amounts of traffic for it to be profitable.

The more page views your site receives, or the more ads that are competing in your particular niche, the more valuable your real estate is.

If you choose to display ads on your site, you will usually work with an ad network such as Google Adsense, MediaVine, AdThrive or Monumetric.

The biggest benefit of an ad network is that it tends to be the easiest and most passive way of earning an income with your blog.

Monetize your blog through private advertising

This is a monetizing strategy through private advertising and working directly with brands.

You can also promote a company in some other way on your blog, such as sponsored posts or brand ambassadorship.

If you happen to have chosen a niche in the DIY, food, home design or fashion, this can be an incredibly lucrative strategy.

If you plan to go this route and work with some brands, you will need to create a media kit and develop your brand strategy.

For help with this, visit the following link for help with How to Make a Media Kit.

Where to find brands to work with

To find brands to work with, you can do a Google search.

Some online businesses use social-media agencies such as: Social Spark, Yoked and Clever Girls, just to name a few.

These agencies will required you to apply to be considered for a campaign.

The alternative to using an agency is to contact and negotiate directly with brands you have contacted.

There is a downside to private advertising. It can be time consuming and frustrating at times.

You will be dealing with a lot of rejection and will need to negotiate to get paid what you feel you are worth.

Monetize with affiliate marketing

This form of monetizing is probably the most popular among bloggers.

This means using a special tracking link known as an affiliate link to recommend products, that other people own, to your audience.

When someone clicks on your tracking link and makes a purchase of a product, you will receive a commission from that purchase.

One of the attractions to affiliate marketing is that you can simply write about a product you like and sell it to your audience.

All you need to do is create content that parallels whatever affiliate offers you plan to market and add affiliate links within your content for the product or service you are offering.

This can be a lucrative, monetizing strategy especially if you are able to find products that are a good fit for your audience.

Many people will tell you that the more traffic your site receives, the better sales you will have, which is not always the case.

Many sales will come from the relationship you build with your audience.

You would have readers that will gladly purchase from you because they like what you have to say and they trust your opinion.

The first step you’ll need to take is to apply to affiliate programs for a product you’d like to promote.

One of the most popular is the affiliate program through Amazon. Considering that Amazon sells everything you can think about, finding a product to sell to your audience is pretty much a no-brainer.

The only downside to Amazon is their low percentage rate for a sale, ranging from 4 to, if you are lucky, 9%.

The good thing about Amazon is that when someone clicks on your link and goes to Amazon, you will get a percentage of the whole sale, which could be huge.

The cool thing about being an affiliate is that there is no up front cost to creating the product. You are not assuming any risk for the product and you don’t have to deal with the deliveries, returns, or customer service.

If you want to earn a sustainable, passive income as an affiliate, you will need to reach further than just Amazon.

There are countless affiliate programs out there. Here are some to check into:

  • Amazon Affiliate Marketing – The Amazon program, or Amazon Associates, is an affiliate marketing program. It’s free for bloggers to become Amazon Associates (make sure to check out the AAWP WordPress plugin)
  • Clickbank Affiliate Program – For 17 years, they have partnered with digital marketers like you to sell products to over 200 million customers around the globe – earn commissions as high as 75%
  • Commission Junction Affiliate Program – Thrive in the world’s largest and most established affiliate marketing network designed to help you achieve intelligent, scalable, and sustainable growth
  • ShareASale Affiliate Program – A leading provider of performance marketing solutions for the past 20 years
  • eBay Partner Network – Earn an income by driving traffic and prompting sales across one of the world’s largest and most diverse marketplaces
  • HubSpot – Partnering through HubSpot’s Affiliate Program is a simple way to generate new revenue from your content. Earn up to $1,000 in commission for each product purchased

You don’t need to stop there..

You can also check into affiliate products that other blogs within your niche are promoting, and reach out to those businesses yourself.

Many companies and bloggers now days will offer their own affiliate program – selling their own products or services.

You can use the Google search bar to find these businesses – using the following query:

“[niche/product] affiliate program.” (Without the brackets and quotes).

Monetize through selling your own products or services

Do you have any special skills that you’d like to share with your readers?

Your product could be anything from and eBook, to a physical book, an online course or a service using your expertise or even a physical product that you manufacture yourself and sell.

This form of monetizing has a substantial amount of work involved in creating and launching your own product, but the benefits for an income is usually much more significant than any other monetizing method.

Selling your services

You can monetize your blog selling services with your expertise.

Below are a few ideas for services that you can promote on your blog:

  • Coaching Services – consulting with companies on an hourly basis, or coaching individuals that could use your expertise
  • Website (blog) Design – make blog template modifications and beautify blogs for clients
  • Graphic Design – design logos for fellow bloggers or anything else involving imagery
  • Bookkeeping – many businesses and bloggers love to write, but hate the upkeep of their business
  • Proofreading – many people would love to have a second (expert) opinion with contracts, blog content, etc.
  • Freelance Writing – the content marketing industry is busting at the seams – put your writing skills to work and charge a premium
  • Virtual Assistant (VA) – so many upcoming bloggers and business owners would love to outsource certain areas of their business to a VA
  • Blog Management – good with WordPress? Put your skills to work for the online business owner that doesn’t want to deal with blog maintenance
  • Social Media Management – do you have social media skills? Put yours to work for those that don’t
  • Search Engine Optimization (SEO) – there is a big demand for getting to the top of Google search pages

The common theme here is to find a skill you already have and use it to make an income with your blog.

If you’ve got a special skill, it can be offered as a service – it’s a quick way to monetize your blog – even if your audience is small.

Your own products

There are many bloggers selling their digital creations through their blog and making a killing at it.

Besides selling your own eBooks, you can also sell digital products such as email templates, audio recordings, WordPress themes and digital Private Label Rights (PLR) products!

You can even sell printable’s like Jennifer of lifeismessyandbrilliant. She sells digital planners and stickers on her blog.

The possibilities are endless for making an income with your own products or services.

Here is some good advice I recently read – if anyone asks the same question, whether through comments, or asking you directly through your blog, at least 3 times, create a product to fulfill that need.

The possibilities are endless for making an income with your blog. There are as many opportunities to use your talents and create products or offer a service as there are subjects to write about.

Once your blog is up and running, pay attention to what your readers are asking for. What can’t they seem to get enough of? Do you see any patterns from their inquiries?

Think about it when it comes time and create a product that will solve a problem or fulfill a need.

For additional information, visit my in-depth article 9 Strategies to Monetize Your Blog

Tomorrow, we will be covering, Creating a system for success.

Until then – I appreciate you hangin’ out with me. I will see you tomorrow, same time and same place.

John E Engle
JohnEEngle.com