[Day 7] – Creating a System for Success

Updated August 15th, 2020

Hey [FIRST-NAME],

As you’ve seen throughout this training – starting a blog is a time consuming task to get rolling.

If there is one important piece of wisdom to remember – “we all start at zero” ~ Ruth Soukup.

When you look at other successful bloggers, podcasters and influencers, just remember, they all started at zero.

They all had zero followers, zero page views and zero email list subscribers.

Are you willing to do what it takes, for as long as it takes?

What if it took 2 years before you are able to walk away from your 9 to 5, would you getting up at 5am every day, 6 days a week, for the next 2 years be worth it?

Starting a business is hard, whether online or brick and mortar, it is something that takes hard work, discipline, perseverance, and the willingness to make mistakes and keep moving forward towards your end goal.

As long as you never, ever give up – success will follow. It may not be as quickly as you’d like, but it will eventually sweep you off your feet.

Another very important lesson is to never compare yourself with others, you will defeat yourself before you even begin.

When you made the choice to start your own blogging business, did you choose to play the long game.

Remember, this is a marathon, not a sprint.

As Ruth says, “you are choosing to front-load your time and effort, knowing that the payoff will come later. Sometimes much later.”

Like anything else in life, you will only get out of it, what you put into it.

Because we focused on a niche that you are passionate or knowledgeable about, your new blogging business will be much easier to go the extra mile and profit from what you truly enjoy.

Being successful with your blog is going to take some time to get going, but the rewards will be so awesome.

Creating a System for Success – 90 Day’s and Beyond

You must write daily

Write 300 to 500 hundred words every day like your life depends on it. There doesn’t have to be any specific topic, just write what ever comes to mind.

You can take what you learned in Day’s 3 and 4 and begin writing any of the articles you created headlines for.

When sitting down to write, make sure to be yourself, inject your own personality within your content – this will help you find your writing voice.

You will be writing daily, not to publish, but to practice. Creating content everyday may seem like a challenging task, but push through it – it will become easier.

A little bit of sacrifice of your daily routine may be required. Using me as an example, I’ve always been addicted to binge watching whatever Netflix series caught my eye at the time. Now, I will only watch TV during meals, then back to producing results.

With practicing daily, you will begin writing naturally, allowing your own charismatic, authoritative or magnetic persona to shine through, for others to see.

It’s a good thing, because your unique voice is what people will recognize and come back for more.

This is a new business, so discipline yourself. If you need to, wake up an hour earlier before work, or sit down behind the computer after dinner.

Just do it, write and keep writing until this becomes less like work, and more of an enjoyment.

You will want to form a habit, to where you have the desire to sit down and put words on the screen. Writing is now a big part of your business, the more you write, the better you will get at it.

Publish one article weekly – if possible

As I mentioned in Day 3 of your training, “It is better to post twice a month, every single month, than to post 2 articles a week for one month straight, then nothing for a couple of months.”

Consistency is key, so be realistic, if publishing one article a week is too much, be sure to follow your content strategy, and do what you know is possible, for you.

Just remember, because you are in the learning stage, your writing will not be perfect, nor does it need to be published right away.

Try not to be too critical on yourself, this is why writing daily is a good practice, to make your writing natural – find what works for you and stick with it.

If you are wanting to publish an article you have ready, but something just doesn’t seem right with it; set it aside, come back to it later, re-read it out loud, make any corrections needed, then hit publish, or schedule your post to publish at a later time.

Just keep in mind, the cool thing about blogging and using WordPress is that you can come back to your post, even after it’s published, and make changes.

You can switch out images, edit wording, literally anything you want to change. Then, preview your edited article, and hit the Update button, it’s that simple.

The key is to be consistent with whatever you do. If you were to publish 1 article per week, you would have roughly, 12 articles in the next 90 days.

Having a dozen or so articles will surely get the attention of Google and other search engines.

This will begin their work to see where your articles belong within the search engine results pages for your raving fans to find.

Make it easy for your reader to subscribe

As mentioned in Day #5:

“Creating an email list is probably one of the most powerful methods to keep your readers engaged and excited about your blog, and the work you are doing with it.

It is also one of the greatest assets (income streams) for your blogging business. There are many people earning a good income with nothing but an email list.”

I can’t tell you how many times I’ve gone to a blog and they’ve made it impossible for me to find and subscribe to their list.

Or,

They don’t have an email list at all.

Because your readers are already a fan of your work, they will be more likely to want to join your list.

Don’t make this mistake, make it easy for your readers to find, and sign up for your email list.

The key is to attract targeted readers to your blog, then encourage them to join your email list.

If you followed my advice in Day #5 about building an email list, know that, if you truly want to build a successful and sustainable blogging business, then your email list is where it’s at.

It is – the MOST powerful weapon as a blogger.

If you haven’t already researched and invested in an email service provider (ESP), be sure to invest in one that will grow with you. ConvertKit is a highly-recommended ESP for bloggers.

Put your marketing strategy into action

You may have created the perfect blog post, which may be about a breakthrough vaccine that can heal disease, or revealed a product that will help electrify the struggling economy, but it doesn’t really matter if no one knows your information exists.

When it comes to marketing, there is no perfect formula – you must find what works for you.

Cyberspace is full of helpful marketing blogs, not all are worthy of eyeballs, but most are.

Here are a few, OK 9, out of 1000’s, covering different marketing topics to get you started:

  • Backlinko – Is great for learning Search Engine Optimization
  • Neil Patel – Marketing guru – covering content marketing, entrepreneurship, ecommerce and more
  • CopyBlogger – Content marketing at its best – great for improving your writing skills
  • aHrefs – SEO and marketing: detailed tutorials, case studies and opinion pieces
  • CopyHackers – Write persuasive copy to get results for more leads and paid conversions
  • Buffer – Social media marketing, digital marketing, case studies, and posts on news and trends
  • Hubspot – Learning resources and industry trends for anyone working in marketing
  • SocialMediaExaminer – There is no better authority on social media marketing
  • OptinMonster – Great email marketing tips to get more opt-ins, clicks, and sales

These are just a few of the blogs I frequent and recommend for particular marketing topics.

The idea is to read & consume other bloggers genius, which will expose you to creative ideas and challenge yourself to grow your own blog in ways you may not have imagined.

For more marketing advice, be sure to visit my in-depth article: 11 Proven Digital Marketing Strategies to Catapult Your Niche

Never stop educating yourself

Commit yourself to learning as much as you can about business, marketing and your craft.

Did you know that the wealthiest people READ? And, they read a lot.

They will read materials related to their career or education to better themselves. Research shows that 88% of the wealthy will read for at least 30 minutes each day.

Steve Siebold, a broke college student, was plagued with a question for years. “How does someone become rich?” So, he decided to find the answer.

He set out on a mission to interview as many successful people as he could find.

To date, he’s interviewed over 1,000 of the wealthiest people in the world.

Guess what he found?

He discovered a common trait that almost every person he interviewed shared – they ALL read books, lots and lots of books.

  • Mark Cuban – Reads more than three hours per day.
  • Bill Gates – Reads about one book per week.
  • Warren Buffet – Devotes five to six hours of his work day to reading.
  • Oprah Winfrey – Loves reading so much she chooses one book she has read each month for her Book Club members to read.
  • Elon Musk – Credits learning how to build rockets to reading books.
  • Tony Robbins – Spends at least 30 minutes a day reading.

Does reading really make that much of a difference?

Tom Corley spent five years studying the habits and attitudes of rich and poor people and here’s what he found.

  • 88% of wealthy people read at least 30 minutes a day, but only 2% of poor people read at least 30 minutes a day.
  • 86% of wealthy people love to read and only 26% of poor people love to read.
  • 85% of wealthy people read two or more educational books per month, compared to only 15% of poor people.
  • 63% of wealthy people listen to audiobooks while commuting, compared to only 5% of poor people.

The data is irrefutable.

The self-made, wealthy entrepreneurs have dreams and work hard to succeed, so they continue to educate themselves.

The best thing you can do for your journey to wealth is to start reading as much as possible.

When you read and self-educate, you can make an immediate impact on your life.

One of the secrets of the truly wealthy and successful people in this world is the simplest of them all – pick up a book and spend a good amount of time reading!

Continue your education while connecting with influencers

Reading books will help you learn more about business and the marketing of your craft. But, it’s time to add to your routine. Spend time reading other bloggers content and connect with influencers.

If you are not familiar with schmoozing influencer’s, this is the act of building relationships with popular bloggers, podcasters, and social media experts along with entrepreneurial gurus, within your own niche.

These influencers can assist you in helping your blog become popular – if you get in their good graces of course, they will help you get traffic to your blog.

As the old saying goes, “It’s not what you know – it’s who you know.”

I know, I know, you are probably one of those people that doesn’t like to feel like you are using others, but don’t look at schmoozing influencer’s as using them.

Getting to know these authoritative bloggers is a great way to learn – you will discover that most of the successful bloggers will love nothing better than to help you succeed.

It’s a Win-Win situation for them. And, in most cases, better for them.

Here’s how they look at it. If an authoritative blogger helps you succeed, or has amazing content or training that guides you towards your goal, you’d be willing to tell a friend about him or her, right?

What better way to increase their following, increase their email opt-ins, increase their bottom line.

If anything – they are getting more out of it than you are.

If you stalk them, in a legal manner of course, you will find out through their actions, what is working for their business, and what is not.

This will be a short-cut to your success, because others have tried and failed in many areas.

In fact, an entrepreneur in general has failed more times than they have succeeded, and if there is something that you are wanting to do, and they aren’t doing it, the chances of it working are pretty slim.

A good way to start is to build yourself a list of at least 20 blogging influencers within your niche, then start following their every move on social media, their blog, podcast, etc.

You will eventually want to narrow your list down to 3 or 4 influencers.

One method you can use to find them would be to do search queries such as “best [TOPIC] blogs.” For example – “best marketing blogs” or “top self-improvement blogs,” etc.

Another great tool to find influencers is Feedly.

Feedly.com is a news aggregator application, which will work for various web browsers and mobile devices.

The online App compiles news feeds from a variety of online sources for the user to customize and share with others.

Feedly is an online source for bloggers where you can see their blog posts and read them all in one location.

You can research and find influential bloggers within your own niche, categorize them, read their articles, mark articles as read or unread, etc.

You can also click through their article link and check out their site, and any comments that are posted for that article, etc.

To learn more about Feedly and what is offered, follow the link: Getting started with Feedly or use the link above to sign up.

Once you have a list of influencers, you’ll want to keep an eye on them in any legal way possible, learn their every move. Remember, the more you pay attention, the more you’ll learn.

At the very least, you should subscribe to their blog’s email list, download anything they are offering, follow their podcast if they have one, along with legally stalking them on their Facebook page, Twitter account or Pinterest, and any other social media sites they hang around on.

You should be supportive – frequently comment on their blog posts, on their social media accounts, videos they create, etc., which will eventually get you on their radar.

The key here is to be different, to have something interesting to say, to stand out in a respectful and professional manner – to make a real effort.

Popular bloggers are busy and bombarded with emails daily from people that provide no benefit who are also usually needy and pushy.

The key is to get on their radar by you showing them how you appreciate what they’re doing via commenting on their articles, videos and podcasts.

Treat this like you would any other relationship that is important to you. Don’t ask too much, too soon. And, don’t expect help or support if you haven’t given it first.

Over time, these influencial bloggers and podcasters will notice you and be much more open to supporting you by sharing your content or quite possibly even linking to one or more of your articles.

Over the coming years, you’ll want to develop a relationship with each and every influencer on your list. The more you know about them, the easier it will be to make a connection, and the smarter you’ll sound when you finally get a chance to speak to them.

So, set some time out of your day to dedicate watching their activities. Pay special attention to the topics they cover, projects they are working on, other authorities they communicate with, and anything going on in their personal lives.

Watch them carefully, because one day you will be able to reach out to them as a friend.

Conclusion – One baby step at a time

Starting a blog, as you probably found out, is not a super-simple task, but the rewards will be amazing.

Just remember that building a blogging business is a long-term project, which truly never ends. You have to play the long game with blogging – not the “right now” game.

You may be asking yourself – how the heck will I ever complete all the tasks mentioned in this training?

How am I supposed to create amazing content for my loyal fans, drive traffic to my blog, monetize my blog effectively and create a solid business plan towards a successful business, all at one time?

I’m sure you know the answer, but what you will need to do is:

  • Prioritize what you do to receive the highest ROI
  • Reevaluate as you go and make tweaks
  • Outsource tasks that you don’t enjoy or have the skills for
  • And, shift your focus when it’s required

In other words, one baby step at a time.

Considering the everyday hustle and bustle that goes on in one’s life, when you are barely able to find time to eat, let alone blog, the thought of actually getting ahead with your newly found business may seem impossible.

As Nike says, “Just Do It.”

As a mentor of mine, Ruth says:

“You will never regret the time you take to be purposeful about your blog and your business. If you have to, get up half an hour earlier every morning and spend that time working only on your plans and your long-term goals. Those thirty minutes a day, spread over the course of a year, will add up to a very big change.” ~ Ruth Soukup

Whenever I discover new blogging tips or resources, I will be sure to share them with you, until then..

Put your mind in the game, and Never LOOK Back.

With much love and respect..

John E Engle
JohnEEngle.com

If you have any questions – feel free to use my Contact Form.